Real Work. Real Results.
At CPC Global, our impact speaks for itself. From national campaigns to community-rooted initiatives, we’ve helped brands, nonprofits, and public leaders communicate with clarity, empathy, and purpose. Explore some of our most powerful case studies below.
Multicultural Marketing
Challenge: The client needed to connect with growing Hispanic and Portuguese populations who lacked awareness of its health services.
Solution: CPC conducted market research, leveraged culturally resonant communications, sponsored multicultural events, and forged community partnerships.
Result: Favorable shifts in perception—with agreement that the organization cares about the Hispanic community rising from 35% to 46%, and for the Portuguese community climbing from 37% to 50%.
Strategic PR for a TV Network Launch
Challenge: Promote a major Boston-area TV station’s new evening news anchors and drive visibility across the region.
Solution: Secured feature stories about the anchors and executive team in top regional media outlets, positioning the station as a cutting-edge leader.
Result: Coverage in prominent publications like The Boston Globe, Boston Business Journal, Boston Magazine, and more, plus keynote engagements for the anchors.
Crisis Communication for a Major Retailer
Challenge: The retailer faced allegations of racial profiling and a potential boycott at a critical holiday sales period.
Solution: CPC facilitated dialogue with community stakeholders, arranged editorial discussions, instituted diversity training, and launched a supplier diversity program.
Result: No impact on holiday sales and strengthened long-term relationships with minority communities.
Grassroots Marketing to Restore Brand Loyalty
Challenge: A food brand lost favor among Italian-American consumers in New England after a facility closure.
Solution: Facilitated community outreach, sponsored local events, amplified brand visibility with giveaways and strategic branding at gatherings.
Result: Rebuilt brand identity and trust through meaningful community engagement.
Social/Cause Marketing for Public Health
Challenge: MDPH needed to reach young African American women at high risk for HIV with effective public health messaging.
Solution: Developed “Sisters for Life” campaign via youth focus groups, branded collateral, and PSAs featuring Salt-n-Pepa jingle across TV, radio, and public spaces.
Result: The campaign received widespread media support and became a model for similar HIV outreach campaigns in other states.
Compelling Tourism Marketing
Challenge: Boston’s tourism and hospitality sector was devastated by COVID-19, with hotel occupancy dropping to 14% and restaurant traffic down over 70%. The city needed a campaign to revive
tourism, support small businesses, and change Boston’s reputation as an exclusive destination.
Solution: Colette Phillips Communications (CPC), in partnership with Proverb and the Greater Boston Convention & Visitors Bureau, launched the “All Inclusive Boston” campaign. This initiative showcased Boston’s diversity, highlighted minority-owned businesses, and promoted neighborhoods often overlooked by tourists. The campaign used integrated digital marketing, video storytelling, influencer engagement, and partnerships with local media to create a welcoming narrative for all visitors.
Result: The campaign generated 57 million impressions, 1 million video views, and a 400% increase in
web traffic, driving visitors to explore Boston’s neighborhoods and supporting small businesses during recovery. It successfully positioned Boston as an inclusive, vibrant destination and became a model for equitable tourism marketing.
