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CAPABILITIES

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Public Relations

 

AT CPC, we understand that the most important service we can offer our clients is one that helps them build strong relationships with their audience. We begin with a thorough understanding of our client’s vision, position and objectives, and we work in tandem to create public relations and branding strategies that can be integrated into overall marketing and communications efforts. We aim to both meet and exceed our clients expectations.

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​Marketing Communications

We help companies to formulate and implement innovative marketing communications strategies to identify, target, and reach profitable markets. Together with digital and social media outreach, corporate citizenship, special events, co-branding promotions, advertising, and consumer and community engagement, CPC consistently delivers positive marketing communications and brand awareness for our clients. ​

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​Crisis Management

CPC has a proven track record turning issues and crisis situations into win-win scenarios for our clients. We know how to put out a raging fire fast, before it causes irreparable damage – and how to prevent further conflagrations down the road. CPC has earned a national reputation for crisis management, especially in the retail, financial, and hospitali­ty industries.​

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Celebrity & ​Personal
Brand Management

 

We work with both celebrities and c-suite/mid-level executives and entrepreneurs to help them cultivate not just a personal brand but to ensure they cultivate the “right” brand, one that is aligned with their long term professional and business goals. CPC has extensive experience helping celebrities, political figures, and other public individuals to achieve the delicate balance of maintaining a strong and appropriate public presence while protecting their privacy.​ 

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Diverse Talent Recruitment

While the city has undergone a seismic shift with regards to the changing demographics and improved racial relationships, today Boston is a more welcoming and inclusive city than in the past, but unfortunately old perceptions persist. Leveraging our powerful networking venture Get Konnected! we work with clients to not only attract and recruit local talent from among both Get Konnected! and Boston’s vast diverse talent pool but we also work with them to attract and retain diverse talent from outside Boston.

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Boston On-Boarding Support

Boston can be a parochial city and CPC has a keen understanding of the inner workings of both the formal and informal social and business networks of the city. CPC’s CEO is often called by C-Suite executives who are new to Boston to offer strategic advice and guidance on how best to both access and effectively leverage the city’s effectively leverage those networks.  Additionally, we afford our clients unique opportunities to engage in and become strategically visible into those networks.

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​Faith Based and Community Engagement

 

​Religious and community leaders and institutions, play a very important role in the lives of culturally diverse and underserved communities we help clients develop and deepen their relationships with religious and community leaders and key stakeholders in their community engagement and outreach efforts. ​

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​Special Events and Meetings

CPC plans and manages special events and coporate meetings including several critically acclaimed programs year after year. When it comes to events, we take full responsibility for managing all of the details that make an event a success.​

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Business To Business Partnership

CPC identifies and recommends the appropriate non- competitive business partnerships for our clients. Once these partnerships are identified CPC works with our clients to ensure that they are aligned with business goals and brand essence.  We will also recommend how best to leverage those partnerships.